The Bulletproof Difference
We challenge nutrition norms by using traditional and science-backed ingredients to create products that help you feel your best.
About Us
We reimagine what it means to fuel your body and mind.
What Better Feels Like
Bulletproof is functional nutrition, here to prove that better is closer than you think. We reimagine nutrition with science-backed and thoughtfully sourced ingredients to create quality additions to your daily wellness routine. Whether you’re supplementing your vitamin intake or fueling your workout, Bulletproof can help you discover what better feels like.
Rigorously Selected
Uncompromising quality is at the heart of everything we do. We only use high-quality, clean ingredients, no GMOs, soy, gluten, or artificial fillers to ensure our offerings are effective and reliable.
Mind-Body Nutrition
Feeling your best is not about physical performance alone. We prioritize a holistic approach to nutrition with products that impact your mental clarity, resilience, and overall well-being.
Science-Backed
Our experts choose ingredients at doses that are supported by research to confirm their effectiveness, so you can trust that you’re making impactful additions to your everyday wellness.
Rigorously Selected
Uncompromising quality is at the heart of everything we do. We only use high-quality, clean ingredients, no GMOs, soy, gluten, or artificial fillers to ensure our offerings are effective and reliable.
Mind-Body Nutrition
Feeling your best is not about physical performance alone. We prioritize a holistic approach to nutrition with products that impact your mental clarity, resilience, and overall well-being.
Science-Backed
Our experts choose ingredients at doses that are supported by research to confirm their effectiveness, so you can trust that you’re making impactful additions to your everyday wellness.
Our Values
Our company values are the driving force behind everything we say and do. They guide our innovative approach to product development, how we show up for our customers and the environment we create for our team.
Compassionate Directness
Agility
Authentic to Purpose & Ourselves
Intelligent Risk Taking
Our Story
In the early 2000s, Dave Asprey discovered the unique energy boost from a cup of yak-butter tea in Tibet. Unlike typical tea or coffee, this sparked his mission to replicate that body and brain energy back in the U.S. Using grass-fed butter and MCT oil, he created Bulletproof Coffee for sustained energy.
In 2009, the recipe was shared on his blog, and with the click of a button, it ignited our journey into a brand focused on traditional and science-backed ingredients to help you feel your best.
Our Ingredients
We thoughtfully source ingredients for our products supported by clinical studies to confirm their efficacy. We use traditional and science-backed ingredients across our product and maintain rigorous sourcing standards.
Our Testing Standards
We hold the ingredients in our products to strict quality standards. Visit our Testing Standards page to learn more about our ingredient sourcing process and our quality assurance measures.
Our Team
Meet the people who create your favorite products, get to know some of the team members who set the tone for our company’s culture and mission.
Our Editorial Guidelines
Our editorial team includes dietitians, food scientists, naturopathic doctors, nutritionists and recipe developers who research and cite medical studies to support any claims made in an article.
Get in touch
Our headquarters:
2400 NW 80th Street PMB 113, Seattle, WA 98117
Press:
press@bulletproof.com